Day 4: Quick Wins - 5 Changes You Can Make Today
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5 Changes That Take 30 Minutes and Boost AI Visibility
You've learned the principles of AEO. Now it's time to implement them. These five quick wins can be completed this afternoon—and they're the changes that have the biggest immediate impact on AI citations.
1Deploy Your 7-Word Phrase (10 minutes)
Your 7-word brand identity phrase is the foundation of AEO. Deploy it consistently across key locations.
Implementation Checklist
Homepage (5 minutes):
- Add your 7-word phrase to the H1 or hero section
- Include it in the meta description (Settings → SEO)
- Place it in the first paragraph of body copy
LinkedIn Company Page (3 minutes):
- Open your LinkedIn company "About" section
- Make your 7-word phrase the FIRST sentence
- Save changes
About Page (2 minutes):
- Add 7-word phrase to the first paragraph
- Ensure it appears within the first 100 words
Before/After Examples
SaaS Company - Before
"Welcome to Acme! We're passionate about helping teams work better together through innovative technology solutions that transform the way modern organizations collaborate."
SaaS Company - After
"Acme: Project management software for remote teams. We help distributed companies stay aligned across time zones with centralized communication, tasks, and file management."
Why it works: The 7-word phrase appears immediately, is consistent, and creates a clear neural association in AI systems.
Professional Services - Before
"Summit Consulting brings decades of experience helping healthcare organizations navigate complex challenges and achieve operational excellence."
Professional Services - After
"Summit Consulting: Management advisory firm for healthcare organizations. We reduce hospital operational costs without compromising patient care through data analytics and clinical workflow optimization."
Why it works: Specific industry focus (healthcare), clear value proposition, includes 7-word phrase.
2Rewrite Your Homepage Headers (8 minutes)
Headers are prime citation territory. Make every header under 18 tokens and specific.
The Process
- Step 1: List your current homepage headers (2 minutes)
- Step 2: Count tokens for each (use simple 1 word = 1.3 tokens estimate)
- Step 3: Rewrite any header over 18 tokens (6 minutes)
Header Rewrite Examples
E-commerce - Before
❌ "Premium Quality Products at Competitive Prices with Fast, Reliable Shipping" (12 words = ~16 tokens, but vague)
E-commerce - After
✅ "4.9/5 Stars from 10,000+ Verified Buyers on Trustpilot" (9 words = ~12 tokens, specific)
Why it's better: Specific, verifiable, under 18 tokens, citation-worthy
B2B SaaS - Before
❌ "Innovative Platform That Transforms How Modern Teams Collaborate Effectively" (10 words = ~13 tokens, but generic)
B2B SaaS - After
✅ "Teams Save 8 Hours Weekly Using Our Platform" (8 words = ~10 tokens)
Why it's better: Quantifiable benefit, clear outcome, specific
Legal Services - Before
❌ "Experienced Attorneys Providing Exceptional Legal Representation" (7 words = ~9 tokens, but vague)
Legal Services - After
✅ "87% Win Rate in Employment Law Cases Since 2020" (10 words = ~13 tokens)
Why it's better: Specific expertise area, verifiable track record, quantifiable
Your Turn: Header Audit Template
Create this simple spreadsheet (or just a text document):
| Current Header | Word Count | Est. Tokens | Specific? | New Header |
|---|---|---|---|---|
| [Your header 1] | [count] | [words × 1.3] | Yes/No | [rewrite] |
| [Your header 2] | [count] | [words × 1.3] | Yes/No | [rewrite] |
3Add Statistics to Key Claims (5 minutes)
AI engines favor data-backed statements. Add statistics to your three most important claims.
Where to Add Statistics
Identify your three main value propositions. For each one, add:
- Specific numbers (percentages, counts, amounts)
- Time frames (since 2020, in Q1 2025)
- Sources (if external) or methodology (if internal)
Examples by Industry
Healthcare Provider - Before
"We deliver high-quality patient care with excellent outcomes."
Healthcare Provider - After
"98% patient satisfaction rating across 5,000 annual visits (Press Ganey Survey, 2024)."
Analysis: Added: Specific percentage, sample size, time frame, source. Reduced: Vague language ("high-quality," "excellent"). Token count: 13 tokens (citation-ready)
SaaS Platform - Before
"Our customers see significant time savings."
SaaS Platform - After
"Customers reduce meeting time by 40% on average (internal study, n=200 companies, 2024)."
Analysis: Added: Specific percentage, sample size, methodology note. Removed: Vague term ("significant"). Token count: 15 tokens (citation-ready)
Agency - Before
"We've helped numerous clients improve their marketing results."
Agency - After
"We've increased client lead generation by 156% average across 45 campaigns since 2023."
Analysis: Added: Specific percentage, campaign count, time frame. Removed: Vague terms ("numerous," "improve"). Token count: 15 tokens (citation-ready)
Where to Find Statistics
Internal data sources:
- Customer satisfaction surveys
- Usage metrics and analytics
- Client results and outcomes
- Case study data
- Time savings or efficiency gains
External validation:
- Review platform ratings (G2, Trustpilot, Capterra)
- Industry awards and recognition
- Third-party audits or certifications
- Published case studies
- Customer testimonials with numbers
Quick implementation:
- Open your homepage
- Find your top 3 value propositions
- Add one statistic to each
- Include source or methodology
4Optimize Your LinkedIn Company Page (5 minutes)
LinkedIn is heavily indexed by AI engines. Your company page is prime citation real estate.
5-Minute LinkedIn Optimization
About Section (3 minutes):
- First sentence: Your 7-word phrase
- Second sentence: Specific problem you solve (under 18 tokens)
- Third sentence: How you solve it with one statistic (under 18 tokens)
- Fourth sentence: Client results or social proof (under 18 tokens)
Specialties Section (1 minute):
- List specific services/products (not generic terms)
- Use exact terminology your target audience searches for
Website URL (1 minute):
- Ensure your website URL is current and clickable
- Add UTM parameters to track LinkedIn referral traffic
LinkedIn About Section Template
[Your 7-word phrase]. [Specific problem statement with quantifiable element]. [Your solution approach with key differentiator]. [Client results with statistics and time frame].
Example: Consulting Firm
"Velocity Consulting: Digital transformation advisory for manufacturing companies. We help mid-size manufacturers implement automation without disrupting production. Our phased approach has reduced downtime to under 2% during transitions. Clients achieve 34% average efficiency gains within 12 months of implementation."
Analysis: Sentence 1: 7 words (brand identity) | Sentence 2: 13 tokens (specific problem) | Sentence 3: 14 tokens (unique solution) | Sentence 4: 13 tokens (client results with numbers) | Total: 49 words, all under 18 tokens
Example: SaaS Company
"DataFlow: Customer analytics platform for e-commerce businesses. We help online retailers understand why customers abandon their shopping carts. Our platform tracks 47 behavioral signals across the purchase journey. E-commerce clients reduce cart abandonment by 28% average within 60 days."
Analysis: Clear industry focus (e-commerce) | Specific problem (cart abandonment) | Quantifiable capability (47 signals) | Measurable results (28%, 60 days) | All sentences citation-ready
5Create Quote Blocks for Key Statements (2 minutes)
AI engines often extract formatted quote blocks. Create 2-3 prominent quote boxes on your homepage or About page.
What Makes a Good Quote Block
Criteria:
- Under 18 tokens
- Contains a specific, verifiable claim
- Visually distinct (styled as a callout or blockquote)
- Attributed to a source (company data, study, customer)
Implementation Methods
HTML/CSS approach:
<blockquote class="stat-callout">
"95% client retention rate across 300+ customers since 2022."
<cite>— Acme Annual Report, 2024</cite>
</blockquote>Markdown approach:
> "95% client retention rate across 300+ customers since 2022."
> — *Acme Annual Report, 2024*Visual design tips:
- Use contrasting background color
- Larger font size (18-24px)
- Add quotation marks
- Include attribution/source
Quote Block Examples
"Our telemedicine platform serves 50,000 patients across 12 states."
— HealthTech Solutions, 2025 Q1 Report
Why it works: Specific numbers, geographic scope, recent date, clear attribution
"Customers save $12,000 annually on average using our platform."
— Internal ROI Study (n=180 companies), 2024
Why it works: Specific dollar amount, sample size, methodology note, recent
"We've recovered $47M for employment discrimination clients since 2020."
— Johnson & Associates Case Results
Why it works: Impressive specific number, expertise area, time frame, source
Quick Implementation:
- Choose your 2-3 most impressive statistics
- Format each as a quote block
- Add source/attribution
- Place prominently on homepage or About page
- Ensure each quote is under 18 tokens
Your 30-Minute Action Plan
Total estimated time: 30 minutes
| Quick Win | Time | Priority |
|---|---|---|
| Deploy 7-word phrase | 10 min | High |
| Rewrite homepage headers | 8 min | High |
| Add statistics to claims | 5 min | High |
| Optimize LinkedIn page | 5 min | Medium |
| Create quote blocks | 2 min | Medium |
Pro tip: Do the high-priority items today. You can complete the medium-priority items tomorrow.
Before You Start: Quick Prep
Gather these resources (5 minutes):
- Access to your website CMS
- Your LinkedIn company page login
- List of your key statistics (from analytics, surveys, case studies)
- Your 7-word phrase (from Day 3)
Set a timer:
- Work in focused 5-10 minute blocks
- Don't aim for perfection—aim for done
- You can always refine later
Knowledge Check
Question 1: Which of these homepage headers is most citation-worthy?
A) "Innovative Solutions for Modern Businesses"
B) "Teams save 8 hours weekly using our platform"
C) "Award-Winning Technology You Can Trust"
Click to reveal answer
Answer: B
"Teams save 8 hours weekly using our platform" is most citation-worthy because it:
- Contains a specific, quantifiable claim (8 hours)
- Is under 18 tokens (9 words = ~12 tokens)
- Makes a complete statement without context
- Provides verifiable information
- Avoids vague buzzwords
Options A and C use generic marketing language ("innovative," "award-winning") without specific claims.
Question 2: What should be the FIRST sentence on your LinkedIn company page About section?
Click to reveal answer
Answer: Your 7-word brand identity phrase
Example: "Acme: Project management software for remote teams."
This creates immediate clarity for both human readers and AI engines about who you are and what you do. The 7-word phrase should be deployed consistently across all platforms.
Question 3: When adding statistics to your key claims, which element is MOST important?
Click to reveal answer
Answer: Specificity
While source attribution and time frames are valuable, the most critical element is specific numbers.
Vague: "Most customers are satisfied"
Specific: "4.8/5 average rating from 2,400 customers"
The specific claim is verifiable, extractable, and citation-worthy. AI engines can cite it with confidence.
Real-World Implementation Example
Company: TechFlow (B2B SaaS, project management software)
Time invested: 30 minutes
Changes made:
- Added 7-word phrase to homepage: "TechFlow: Project management software for remote teams"
- Rewrote 3 homepage headers:
- Before: "Powerful Features for Team Success"
- After: "2,000+ companies reduced meeting time 40% in 2024"
- Added statistics to 3 key claims:
- "Our platform serves 50,000+ users across 40 countries"
- "Teams save 8 hours per week on average"
- "4.7/5 rating from 1,200+ G2 reviews"
- Updated LinkedIn About section with 7-word phrase and statistics
- Created 2 quote blocks with top statistics
Result after 6 weeks:
- Appeared in 14 of 20 industry-related ChatGPT queries (up from 3)
- Citations included the specific statistics added
- LinkedIn profile views increased 67%
- First AI-referred traffic from Perplexity began arriving
Key Takeaways
- 30 minutes of focused optimization can significantly improve AI citation rates
- The 7-word phrase is your foundation—deploy it everywhere first
- Sub-18-token headers with specific claims are highly citation-worthy
- Statistics transform vague claims into extractable, citable statements
- LinkedIn is prime real estate for AI engine indexing—optimize it
- Quote blocks draw AI attention to your most important statistics
What's Coming Tomorrow
You've made your first optimizations. Now it's time to measure results and build your ongoing AEO strategy.
Day 5 Preview: "Measuring Success & Your AEO Strategy Going Forward"
Tomorrow, you'll learn:
- How to track your AI visibility across platforms
- What metrics actually matter (and which don't)
- How to build a sustainable monthly AEO routine
- Advanced strategies for continued growth
- How to stay ahead as AI engines evolve
Take Action Now
Ready to make these changes?
Download Quick Wins Checklist (PDF) Use Token Counter ToolWant Help with This?
Jumping Ahead automates AEO for you. We track your website and 5 competitors across all major AI engines, send you monthly reports showing exactly where you stand, and provide a prioritized playbook of what to optimize next.
- Track 3 websites (with 5 competitors each)
- Automated competitive analysis every month
- Quick wins identified based on your specific gaps
- Save 50+ hours of manual tracking and analysis